Scooter market is automotive market in India with 57 lakh units sold this quarter. This segment mainly concentrates on ladies and urban market where people like stress-free riding. Scooters in India are not powerhouses as is in European Markets, where engine capacity exceeds 1000cc. Few of the early scooters like Kinetic Honda which slowly eroded Bajaj’s market share had self start as killer feature. These days even 100cc bikes have self starters and its no more marketable features. Manufacturers these days are looking to sell their products with features like front fueling, cellphone charger, underseat storage, etc.
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